Guide
A trade show's exhibitors, as a call list.
Six hundred booths, thirty pages of exhibitor cards, and a week to book the meetings that make the trip worth it. The list is public; it just isn't a spreadsheet. Open it, press one button, and every exhibitor comes back as a row you can sort, assign and work through.
What comes out
One row per exhibitor, with whatever the list shows: usually the company, its booth or stand number, country, category and a link to its profile. Columns arrive named from the page, and you can rename or drop any of them.
The profile behind each exhibitor often holds more — the company's website, a description, product categories, social pages. Drill-down opens every profile and adds those as columns.
Four steps
Exhibitor lists come in two shapes — numbered pages, or one long list that loads more as you scroll — and both work the same way here.
Open the exhibitor list
On the show's site find Exhibitors, Exhibitor list or Exhibitor directory, and let the list finish loading. If it shows a floor plan first, switch to the list view.
Collect every exhibitor
Click the icon: the exhibitors on screen are found. On the Crawl tab press Auto-detect “Next” and Start crawling. It follows the page numbers, or keeps scrolling on a list that grows as you go, until there are no more. Free, no page limit.
Add what each profile says
Turn on drill-down and it opens each exhibitor's profile in the background, adding its website and other details. The free version does the first three rows so you can see what your show's profiles give; Pro, a one-time purchase, does every row.
Export and divide it up
Export to XLSX or CSV, sort by category or hall, and split the list between whoever is going. Next year, run the same setup again and the Changes tab shows who is new and who dropped out.
Using it well
Keep to company details — the exhibitor, its website, its booth. Check the show's terms, and contact exhibitors the way your local rules on marketing email and calls allow. Is it legal to scrape a business directory? covers the rules in plain words.
Reasonable questions
Will it work on my show's exhibitor list?
If the exhibitors appear as cards or a table you can scroll through in your browser, usually yes. Lists that only appear inside an interactive floor plan, or behind an attendee login you don't have, can't be read. Try the free version on that exact list.
Can it get exhibitors' email addresses?
Only where the list or the profile shows them. It doesn't guess addresses or look them up elsewhere.
The show only offers a PDF.
Magic Scraper reads web pages, not PDFs. Most shows keep an online exhibitor directory that is more up to date than the PDF.
Is it free?
Finding the exhibitors, crawling every page and exporting are free, with no account. Drill-down past three rows is part of Pro — a one-time purchase, not a subscription.